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Lincoln Summer House

Agency: Gradient Experiential

Role: Strategy and Copy

The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.

Paid Ads

We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.

RACHEL ELLISON

E-COMMERCE

Beautycounter
Copywriting

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Ring Concierge
Copywriting

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SoulCycle
Copy Editing

Botanic Tree
Strategy & Copy

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Botanic Tree_Colors_V5.jpg

Blink Fitness
Strategy & Copy

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Encha Matcha
Strategy & Copy

Garden Republic
Strategy & Copy

GR storefront.jpg

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Naturally Nature
Strategy & Copy

NN - storefront.jpg

NN - Storefront2.jpg

The Cat Ladies
Strategy & Copy

cat ladies storefront.jpeg

Lincoln Motor Co.
Strategy & Copy

Penfolds Wine
Strategy & Copy

Penfolds Hero.jpg

Paramount Pictures
Strategy & Copy

Naturally Nature
Strategy & Copy

Villa Maria
Strategy & Copy

Raybern's Sandwiches
Strategy & Copy

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BRANDING

EXPERIENTIAL

SOCIAL

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