Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
PORTFOLIO
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Rebrand
Storefront
Email
Packaging
Seasonal Campaigns
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Storefront
Email
Packaging
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RING CONCIERGE
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Video
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Website
App
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Rebrand
Storefront
Email
Packaging
Seasonal Campaigns
GARDEN REPUBLIC JR.
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Storefront
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Rebrand
Storefront
Packaging
Seasonal Campaigns
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Experiential Pop-Up
Influencer Campaign
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Rebrand
Storefront
Email
Packaging
Seasonal Campaigns
