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lincoln-phone
Lincoln Summer House
Agency: Gradient Experiential
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Role: Strategy and Copy
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The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads​
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We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
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