Lincoln Summer House

Agency: Gradient Experiential

Role: Strategy and Copy

The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.

Paid Ads

We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.

RACHEL ELLISON

PORTFOLIO

BOTANIC TREE SKINCARE

Strategy & Copy

GARDEN REPUBLIC
Strategy & Copy

ENCHA MATCHA
Strategy & Copy

BLINK FITNESS

Strategy & Copy

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NATURALLY NATURE

Strategy & Copy

THE CAT LADIES

Strategy & Copy

BEAUTYCOUNTER

Copywriting

SOUL CYCLE
Copy Editing

RING CONCIERGE

Copywriting

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LINCOLN MOTOR CO.

Strategy & Copy

PENFOLDS WINE

Strategy & Copy

NATURE'S BAKERY

Strategy & Copy

E-COMMERCE

SOCIAL

BRANDING

EXPERIENTIAL

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