Lincoln Summer House
Agency: Gradient Experiential
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Role: Strategy and Copy
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The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads​
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We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Editorial
Bad Dates Turn Out to Be Excellent on TikTok for The New York Times
​US shelters see increase in surrenders – and one animal ‘returned in droves’ for The Guardian
​The Great Jello Resurgence for The Cut
The Best $1 I Ever Spent: A Venmo Payment to My Ex for Vox
'It takes a toll': researchers struggle with lockdown cull of lab mice​ for The Guardian
The Best and Worse of Courtroom Scammer Style for HuffPost
It's Okay to Google Your Symptoms for The Outline
The Bachelor Has a Sex Problem for Man Repeller
Can We Talk About Everyone's Weird Reaction to The Bachelor? for Man Repeller
Books: Sheila Heti's Motherhood for Bustle
Liza Treyger for Flood
Foxygen for Issue