Lincoln Summer House
Agency: Gradient Experiential
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Role: Strategy and Copy
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The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads​
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We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Gillette Venus
Campaign: Feel the Power of Smooth
Role: Senior Copywriter
Venus and Team USA Make a Splash​
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As the Official Razor of Team USA, Venus knows how to deliver on the ultimate smooth. And for Olympic swimmers, a full body shave is more than a habit — it's a sacred ritual. With each stroke Venus helps swimmers shed doubts and step into their power as they prepare for the most important competition of their lives. We tapped Olympic Gold Medalist Lydia Jacoby and Paralympian Anastasia Pagonis to highlight Venus’s product superiority — if the most powerful swimmers in the world trust Venus, wouldn’t you?
A Sacred Ritual Becomes an Olympic Feat​
With an opportunity to speak from the biggest world stage—the 2024 Olympics—we knew we had to make a splash. We asked Paralympian Anastasia Pagonis to help us tell her story of losing her vision and finding her passion. In the end, I took sound bites from BTS interviews to construct a narrative that felt true to Venus, the sport of swimming, and most importantly Pagonis herself.