Lincoln Summer House

Agency: Gradient Experiential

Role: Strategy and Copy

The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.

Paid Ads

We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.

RACHEL ELLISON

THE CAT LADIES
Role: Editorial Lead

The Cat Ladies sells cat grass growing kits, which provide a host of nutritional benefits for cats as well as deterring cats from munching on houseplants.

We employed a tone of voice that is engaging and fun but never too cute. Our tagline — Made for Cats with Their Humans in Mind — calls to attention the product benefits for both pets and owners. And our educational content allows consumers to feel safe purchasing from us.

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THE CAT LADIES Role: Editorial Lead

The Cat Ladies sells cat grass growing kits, which provide a host of nutritional benefits for cats as well as deterring cats from munching on houseplants.

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We employed a tone of voice that is engaging and fun but never too cute. Our tagline — Made for Cats with Their Humans in Mind — calls to attention the product benefits for both pets and owners. And our educational content allows consumers to feel safe purchasing from us.

​

THE CAT LADIES
Role: Editorial Lead