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THE CAT LADIES
Role: Editorial Lead
The Cat Ladies sells cat grass growing kits, which provide a host of nutritional benefits for cats as well as deterring cats from munching on houseplants.
We employed a tone of voice that is engaging and fun but never too cute. Our tagline — Made for Cats with Their Humans in Mind — calls to attention the product benefits for both pets and owners. And our educational content allows consumers to feel safe purchasing from us.
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