Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
CV
EDUCATION
Scripps College (2007–2011)
B.A. in Media Studies
Minor in Spanish
EXPERIENCE
Writer & Strategist (2011–Present)
Freelance
Clients: Ring Concierge, Converse, Brass Clothing, SoulCycle, Blink Fitness.
Publications: New York Magazine, Vox, The Guardian, HuffPost, Man Repeller, Domino, The Outline, BuzzFeed, Bustle.
Editorial Lead (04/22–09/22)
Senior Copywriter (02/21–04/22)
Elevate Brands
New York, NY
Led copy and strategy for a portfolio of 35 e-commerce retail brands. Managed a team of copywriters. Strategically established brand voices for newly acquired brands in order to increase revenue and brand recognition. Created editorial guidelines and collaborated with creative and design teams to strategically and creatively renovate communications.
Copy Lead (05/19–03/20)
Blink Fitness (Equinox Holdings)
New York, NY
Created Editorial Style Guide for all communication. Wrote and edited content for digital and print marketing. Ensured cohesive voice across all marketing materials.
Creative Strategist (12/15–05/19)
Gradient Digital
New York, NY
Led copy creation, strategy, and engagement for CPG clients. Composed weekly newsletters. Strategized and oversaw paid and organic media campaigns aimed at increasing impressions and driving clicks.