CV

EDUCATION

Scripps College (2007–2011)

B.A. in Media Studies

Minor in Spanish

EXPERIENCE

Editorial Lead (04/22–Present)

Senior Copywriter (02/21–04/22)

Elevate Brands

New York, NY

Lead copy and strategy for a portfolio of 35 brands. Manage a team of copywriters. Strategically establish brand voices for newly acquired brands in order to increase revenue and brand recognition. Create editorial guidelines and collaborate with creative and design teams to strategically and creatively renovate communications.

 

Writer & Strategist (2011–Present) 

Freelance

Clients: Converse, Brass Clothing, SoulCycle, Blink Fitness.

Publications: Vox, The Guardian, HuffPost, Man Repeller, Domino, The Outline, BuzzFeed, Bustle.

 

Interim Copy Lead (05/19–03/20) 

Blink Fitness (Equinox Holdings)

New York, NY

Created Editorial Style Guide for all communication. Wrote and edited content for digital and print marketing. Ensured cohesive voice across all marketing materials.

 

Content Strategist (12/15–05/19) 

Gradient Digital

New York, NY

Led copy creation, strategy, and engagement for CPG clients. Composed weekly newsletters. Strategized and oversaw paid and organic media campaigns aimed at increasing impressions and driving clicks.