CV

EDUCATION

Scripps College (2007–2011)

B.A. in Media Studies

Minor in Spanish

EXPERIENCE

Writer & Strategist (2011–Present) 

Freelance

Clients: Ring Concierge, Converse, Brass Clothing, SoulCycle, Blink Fitness.

Publications: New York Magazine, Vox, The Guardian, HuffPost, Man Repeller, Domino, The Outline, BuzzFeed, Bustle.

Editorial Lead (04/22–09/22)

Senior Copywriter (02/21–04/22)

Elevate Brands

www.elevatebrands.com

New York, NY

Led copy and strategy for a portfolio of 35 e-commerce retail brands. Managed a team of copywriters. Strategically established brand voices for newly acquired brands in order to increase revenue and brand recognition. Created editorial guidelines and collaborated with creative and design teams to strategically and creatively renovate communications.

 

Copy Lead (05/19–03/20) 

Blink Fitness (Equinox Holdings)

www.blinkfitness.com

New York, NY

Created Editorial Style Guide for all communication. Wrote and edited content for digital and print marketing. Ensured cohesive voice across all marketing materials.

 

Creative Strategist (12/15–05/19) 

Gradient Digital

www.wearegradient.com

New York, NY

Led copy creation, strategy, and engagement for CPG clients. Composed weekly newsletters. Strategized and oversaw paid and organic media campaigns aimed at increasing impressions and driving clicks.