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Beautycounter is on a mission to bring clean beauty to the people. Every piece of creative supports that overarching goal.
I wrote copy to support various campaigns with varying KPIs, aimed at driving member sign-ups, clicks, sales, or impressions. For each campaign, I worked on strategic copy across e-commerce, social, paid, as well as in-store assets.
Each of the featured campaigns drove impressive sales, greatly exceeding revenue targets.
SMS & Push Notification Launch
SMS & Push Notification Last Day
Final Hours Email
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