Beautycounter is on a mission to bring clean beauty to the people. Every piece of creative supports that overarching goal. 

I wrote copy to support various campaigns with varying KPIs, aimed at driving member sign-ups, clicks, sales, or impressions. For each campaign, I worked on strategic copy across e-commerce, social, paid, as well as in-store assets. 

Each of the featured campaigns drove impressive sales, greatly exceeding revenue targets.