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Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Beautycounter is on a mission to bring clean beauty to the people. Every piece of creative supports that overarching goal.
I wrote copy to support various campaigns with varying KPIs, aimed at driving member sign-ups, clicks, sales, or impressions. For each campaign, I worked on strategic copy across e-commerce, social, paid, as well as in-store assets.
Each of the featured campaigns drove impressive sales, greatly exceeding revenue targets.
SMS & Push Notification Launch
SMS & Push Notification Last Day
Final Hours Email
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