Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Role: Editorial Lead
At Garden Republic, our goal was to make gardening accessible and inviting for everyone. We leveraged soft, playful tones in the design, and spoke in a way that harnessed a friendly and active energy.
We settled on the tagline, Grow Something Great, which encapsulated an optimism and simplicity we thought correlated with the brand mission.
We used simple, clever, and inclusive language, such as "no green thumb required" and "we're rooting for you," to drive home the playful energy we were aiming for.