Role: Editorial Lead
At Garden Republic, our goal was to make gardening accessible and inviting for everyone. We leveraged soft, playful tones in the design, and spoke in a way that harnessed a friendly and active energy.
We settled on the tagline, Grow Something Great, which encapsulated an optimism and simplicity we thought correlated with the brand mission.
We used simple, clever, and inclusive language, such as "no green thumb required" and "we're rooting for you," to drive home the playful energy we were aiming for.