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Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Hi, I'm Rachel. I'm a Senior Copywriter and Strategist specializing in beauty, fashion, CPG, and wellness.
I like writing words, creating digital strategies, and
crafting compelling campaigns.
I'm based in Brooklyn, but very good on Zoom.
Say hello 👋 ellison.r.e@gmail.com.
Recently
Engagement Editor for Kinfolk Magazine.
Copywriting for clean beauty brand, Beautycounter.
Reporting on TikTok for the New York Times Style Section.
Previously
Writing for places like Vox and The Cut.
Copy Lead at tech/e-commerce startup Elevate Brands.
Creative Strategy for boutique agency, Gradient.
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