Blink Fitness

Blink believes that strength comes from within and puts mood above muscle. This accessible, inclusive philosophy leads to a brand voice with which wellness can be talked about in a relatable and engaging way. Before celebrating six-pack abs, Blink celebrates exercise for any size and fitness IQ. Everyone fits in at Blink, no matter how fit they may be.

Blink-scroll.gif

Staying Relevant Throughout a Pandemic

In March we immediately shifted our focus to keep members engaged while gyms closed due to COVID-19. We began sending out weekly newsletters with valuable content, such as playlists and blog posts. We also tapped into our Personal Trainer community—each day a different trainer leads a virtual workout that is live-streamed on the Blink App.

press to zoom

press to zoom

press to zoom

press to zoom
1/5

Seasonal Promotions​

I often worked on creative ideation and copywriting for upcoming promotions. This Summer Sale Promotion, for example, was extended into fall due to high performance.

press to zoom

press to zoom

press to zoom

press to zoom
1/6

In-Gym Copy​

After finalizing the editorial style guide, I worked with our designer to concept and execute new in-gym copy.