Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
BLINK FITNESS
Role: Copy Lead
Blink believes that strength comes from within and puts mood above muscle. Our goal across all creative was to depict joyful movement and body positivity. Our words were fun, our colors were bold, and our community was always having a good time. I employed clever catchphrases along with simple CTAs to inspire people to get their bodies moving.
Seasonal Campaigns
Staying Relevant Throughout a Pandemic
In March we immediately shifted our focus to keep members engaged while gyms closed due to COVID-19. We sent out weekly newsletters with playlists, blog posts, and recipes, and tapped into our Personal Trainer community to offer daily, at-home workouts.
Weekly Newsletter
In-Gym Signage
Video Campaigns