Role: Copy Lead
Blink believes that strength comes from within and puts mood above muscle. Our goal across all creative was to depict joyful movement and body positivity. Our words were fun, our colors were bold, and our community was always having a good time. I employed clever catchphrases along with simple CTAs to inspire people to get their bodies moving.
Staying Relevant Throughout a Pandemic
In March we immediately shifted our focus to keep members engaged while gyms closed due to COVID-19. We sent out weekly newsletters with playlists, blog posts, and recipes, and tapped into our Personal Trainer community to offer daily, at-home workouts.