Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Blink Fitness
Blink believes that strength comes from within and puts mood above muscle. This accessible, inclusive philosophy leads to a brand voice with which wellness can be talked about in a relatable and engaging way. Before celebrating six-pack abs, Blink celebrates exercise for any size and fitness IQ. Everyone fits in at Blink, no matter how fit they may be.
Staying Relevant Throughout a Pandemic
In March we immediately shifted our focus to keep members engaged while gyms closed due to COVID-19. We began sending out weekly newsletters with valuable content, such as playlists and blog posts. We also tapped into our Personal Trainer community—each day a different trainer leads a virtual workout that is live-streamed on the Blink App.
Seasonal Promotions
I often worked on creative ideation and copywriting for upcoming promotions. This Summer Sale Promotion, for example, was extended into fall due to high performance.
In-Gym Copy
After finalizing the editorial style guide, I worked with our designer to concept and execute new in-gym copy.