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Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Rachel is a New York-based writer and strategist with over 10 years of expertise.
She has both agency and in-house experience — focusing on beauty, fashion, and wellness.
Her editorial writing has appeared in The New York Times, The Cut, and Vox, among other outlets.
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