Raybern's Sandwiches

Agency: Little Arrows

Role: Strategy and Copy

Always-On Campaign: We ran the always-on social media for Raybern's Sandwiches. Over the years we were able to glean valuable insights about demographic and catered our paid and organic creative toward meme-driven young men and their mothers, who often are responsible for grocery shopping.

Influencer Campaigns

We conducted several campaigns, leveraging influencers from both the mom category as well as young, internet-savvy men. We used holidays like National Cheesesteak Day to anchor some campaigns, and created contests and giveaways to generate enthusiasm. Once live, our influencer content lived in a highlights reel on our page.