Agency: Little Arrows
Role: Strategy and Copy
Always-On Campaign: We ran the always-on social media for Raybern's Sandwiches. Over the years we were able to glean valuable insights about demographic and catered our paid and organic creative toward meme-driven young men and their mothers, who often are responsible for grocery shopping.
We conducted several campaigns, leveraging influencers from both the mom category as well as young, internet-savvy men. We used holidays like National Cheesesteak Day to anchor some campaigns, and created contests and giveaways to generate enthusiasm. Once live, our influencer content lived in a highlights reel on our page.