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Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
PENFOLDS WINE
1844 TO EVERMORE
Celebrating a milestone with a
once-in-a-lifetime vintage.
Role: Senior Copywriter
Scope: Event, video, social amplification
For the brand's first US product launch, we threw an event to debut the collection.
We invited wine influencers and incorporated interactive elements to educate on brand history. The hashtag #1844toEvermore encouraged posting and highlighted the historical prestige. (hey, 2018 was a different time) And content from the night provided an arsenal of content for the year ahead.
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