Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Penfold's Wine
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Leveraging the brand’s first US product launch, we created an event that would debut the 2018 collection while fostering a strong emotional connection with fans and echoing the brand story to a significantly larger audience.
We catered the event to wine influencers and showcased installations educating on brand history, wine tastings, and a live band. The hashtag #1844toEvermore further highlighted the prestige of the brand.
Live Posting
In addition to our Influencer guests posting throughout the night, we shared content from the brand's Instagram. Working with a video team, on-site, we captured, edited, and posted footage in realtime.
Continued Momentum
We used photography from the unveiling to creatively maintain enthusiasm for the launch and futher educate on the brand history.