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Penfolds Wine
Strategy & Copy

Leveraging the brand's first US product launch, we conceived and produced an event to debut the 2018 collection. We sought to foster a strong emotional connection with attendees while digitally amplifying the brand story for a significantly larger audience. 

We catered the event to wine influencers and showcased installations, educating them on brand history, offering wine tastings, and showcasing a live band. The hashtag #1844toEvermore further highlighted the historical prestige.

We posted to social accounts throughout the night and unveiled an event video as the evening came to a close. We then leveraged event photography on social channels for weeks to come.

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