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Penfold's Wine

Agency: Gradient Experiential

Role: Strategy and Copy

The Project: Leveraging the brand’s first US product launch, we created an event that would debut the 2018 collection while fostering a strong emotional connection with fans and echoing the brand story to a significantly larger audience.

 

We catered the event to wine influencers and showcased installations educating on brand history, wine tastings, and a live band. The hashtag #1844toEvermore further highlighted the prestige of the brand. 

Live Posting

In addition to our Influencer guests posting throughout the night, we shared content from the brand's Instagram. Working with a video team, on-site, we captured, edited, and posted footage in realtime.

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Continued Momentum

We used photography from the unveiling to creatively maintain enthusiasm for the launch and futher educate on the brand history.