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Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Role: Creative Strategist
To amplify the release of A Quiet Place on Blue Ray, we created a pop-up in New York and Washington DC over the weekend of July 4th. The event featured an interactive component, along with photos for attendees and swag to take home. We leveraged paid social ads to drive attendance.
The campaign outperformed our projected KPIs, resulting in 2.5M social impressions and 270k engagements.
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