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Paramount Pictures
Role: Creative Strategist

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To amplify the release of A Quiet Place on Blue Ray, we created a pop-up in New York and Washington DC over the weekend of July 4th. The event featured an interactive component, along with photos for attendees and swag to take home. We leveraged paid social ads to drive attendance.
 
The campaign outperformed our projected KPIs, resulting in 2.5M social impressions and 270k engagements. 

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