#LittleVictories Social Campaign 

 

We were tasked with spreading awareness around the snack bar brand, which was falling behind competitors. We found most brands advertised to either health-conscious wellness enthusiasts or flavor junkies, unconcerned with health — so we decided to split the difference. We leveraged Nature's Bakery's real ingredients to create a campaign that highlighted that "good for you but not too good" feeling. The climax of the campaign was a "comment to win" contest.