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Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
NATURE'S BAKERY
Copy & Strategy
#LittleVictories Social Campaign
We were tasked with spreading awareness around the snack bar brand, which was falling behind competitors. We found most brands advertised to either health-conscious wellness enthusiasts or flavor junkies, unconcerned with health — so we decided to split the difference. We leveraged Nature's Bakery's real ingredients to create a campaign that highlighted that "good for you but not too good" feeling. The climax of the campaign was a "comment to win" contest.
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