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Lincoln Summer House
Agency: Gradient Experiential
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Role: Strategy and Copy
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The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads​
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We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
NATURE'S BAKERY
Copy & Strategy
#LittleVictories Social Campaign
We were tasked with spreading awareness around the snack bar brand, which was falling behind competitors. We found most brands advertised to either health-conscious wellness enthusiasts or flavor junkies, unconcerned with health — so we decided to split the difference. We leveraged Nature's Bakery's real ingredients to create a campaign that highlighted that "good for you but not too good" feeling. The climax of the campaign was a "comment to win" contest.
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