top of page
Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Lincoln Motor Co.
Role: Copy & Strategy
Over the summer of 2018, Gradient Experiential was tasked with transforming Lincoln Motor Co. — a brand known for sophisticated, timeless models — into a brand that would appeal to a younger, hipper audience. We staked out the South Street Seaport and held an interactive pop-up, with games, summer refreshments, and a photo booth. We leveraged influencers to amplify the event and pushed audiences to test-drive new models via paid marketing. The event benefited from foot traffic and was a massive success in breathing new life into the classic car.
Ultimately, we reached 800k impressions through our influencer campaign, with an impressive 5% engagement rate.
Paid Social Ads
bottom of page