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Lincoln Motor Co.
Role: Copy & Strategy

Over the summer of 2018, Gradient Experiential was tasked with transforming Lincoln Motor Co. — a brand known for sophisticated, timeless models — into a brand that would appeal to a younger, hipper audience. We staked out the South Street Seaport and held an interactive pop-up, with games, summer refreshments, and a photo booth. We leveraged influencers to amplify the event and pushed audiences to test-drive new models via paid marketing. The event benefited from foot traffic and was a massive success in breathing new life into the classic car.

Ultimately, we reached 800k impressions through our influencer campaign, with an impressive 5% engagement rate. 


Paid Social Ads

Influencer Content

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