The Lincoln Summer House

Agency: Gradient Experiential

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Role: Strategy and Copy

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The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models. 

Paid Ads​

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We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.

Influencer Marketing​

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Each week throughout the summer we hosted an influencer at the event who would post stories throughout the day. The following week the influencer posted an in-feed image with a caption meant to encourage New Yorkers to attend the pop-up.