BOTANIC TREE
Role: Copy Lead

Differentiating ourselves within the competitive skincare market was a feat. We mined Amazon reviews to gain insights into customer sentiment around key selling points. Then, based on competitive analysis, we homed in on a cohesive brand identity and tone of voice that underscored the simplicity inherent in natural ingredients and real results. 

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Packaging Rebrand

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Amazon Storefront

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Amazon Product Gallery

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Amazon Product Description Page

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Homepage