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lincoln-phone
Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
BOTANIC TREE
Role: Copy Lead
Scope: Rebrand, website, amazon
Differentiating ourselves within the crowded
skincare space was a challenge.
We mined Amazon reviews to gain insights into customer sentiment around key selling points. Then, based on competitive anlysis, we homed in on a cohesive brand identity and tone of voice that underscored the simplicity inherent in natural ingredients and real results.
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