Lincoln Summer House

Agency: Gradient Experiential

Role: Strategy and Copy

The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.

Paid Ads

We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.

RACHEL ELLISON

RING CONCIERGE
Role: Copywriter

Ring Concierge founder Nicole Wegman has created an online personality that deeply resonates with her consumers.

I was able to translate her social strategy and tone of voice across various e-commerce touchpoints.

In-Gym Signage

Emails

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Website

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RING CONCIERGE Role: Copywriter

RING CONCIERGE
Role: Copywriter