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Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Rachel is a Senior Copywriter at , working on Pantene and Herbal Essences, as well as the Engagement Editor at . Previously, she has written about culture, fashion, and food for places like and . And before that, she led the copy team at the start-up .
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