Nature's Bakery

Agency: Little Arrows

Role: Strategy and Copy

#LittleVictories Campaign: The goal was to spread awareness around the snack bar brand. We knew people craved a healthy snack they could feel good about. We leveraged Nature's Bakery's real ingredients and nutritional components to create a campaign that highlighted those "good for you but not too good" ethos. The climax of the campaign was a "comment to win" contest.