Lincoln Summer House
Agency: Gradient Experiential
Role: Strategy and Copy
The Project: Over the summer of 2018, we conceived and executed a pop-up at the South Street Seaport to expose New Yorkers to the newest Lincoln models.
Paid Ads
We used bold CTAs, and targeted marketing based on location and demographic to drive traffic to the event and encourage test-drive sign-ups.
Nature's Bakery
Agency: Little Arrows
Role: Strategy and Copy
#LittleVictories Campaign: The goal was to spread awareness around the snack bar brand. We knew people craved a healthy snack they could feel good about. We leveraged Nature's Bakery's real ingredients and nutritional components to create a campaign that highlighted those "good for you but not too good" ethos. The climax of the campaign was a "comment to win" contest.